Content strategy builds trust by being real.
I’m not accepting new clients these days, but here are some awesome folks who might be.
I’m always slightly terrified when I exit out of a Word document and it asks me if I want to save any changes to my ten-page technical report that I swear I did not make any changes to.
The premise is this: Everything we write is a conversation. THAT informs the structure … not the other way around.
Awesome pitches cut to the chase and typically include only these nine components, in this order.
Being confident enough to focus on consistently improving the one thing you sell is hard as shit. But take a look at Dropbox.
If your product relies on having a user base in order to be valuable to other users (e.g., people adding content OMG SOCIAL NETWORK?!), then the UX has to cater to a first-time user FIRST.
At Brooklyn Beta last week, the “do what you love, do what matters” theme resonated loud and clear. I needed to hear it.
“My dad always told me that the only way to move the economy forward was to make real things,” he told me this past weekend. My dad has done this for 50 years.
Turns out I was the dillrod with a lot to learn about interacting with adults.