Ode to Dropbox

Being confident enough to focus on consistently improving the one thing you sell is hard as shit. But take a look at Dropbox.

The #1 UX Failure of New Products

If your product relies on having a user base in order to be valuable to other users (e.g., people adding content OMG SOCIAL NETWORK?!), then the UX has to cater to a first-time user FIRST.