I don’t identify as a content strategist anymore, although it’s a big part of my career journey. Still, here are a few things my content-strategy specialization enabled me to do/talk about. * Conversational AI Design (including Voice and Bots) * Content-first UX Design (40m) * Lean Content * Building Trust with Customers
Content strategy builds trust by being real.
Starring Kevin Hoffman, Jared Spool, Samantha Warren, Bob Fox, Bronwen Taylor, and Lloyd Morrisett
I’m not accepting new clients these days, but here are some awesome folks who might be.
I’m always slightly terrified when I exit out of a Word document and it asks me if I want to save any changes to my ten-page technical report that I swear I did not make any changes to.
The premise is this: Everything we write is a conversation. THAT informs the structure … not the other way around.
Awesome pitches cut to the chase and typically include only these nine components, in this order.
Being confident enough to focus on consistently improving the one thing you sell is hard as shit. But take a look at Dropbox.
If your product relies on having a user base in order to be valuable to other users (e.g., people adding content OMG SOCIAL NETWORK?!), then the UX has to cater to a first-time user FIRST.
At Brooklyn Beta last week, the “do what you love, do what matters” theme resonated loud and clear. I needed to hear it.