One of the ultra super-cool clients with whom I work is Balance Interactive, a woman-owned web technology firm specializing in Drupal. They work with a wide variety of sophisticated folks around the Washington, DC, area, from Intelsat to the Fairfax County Economic Development Authority.

Among their standard offerings is content development — which I gladly help to support whenever they ask — and more of their clients are starting to take notice. (Which, as you can imagine, also makes me quite happy.)

Anyway, the increased attention to content on the web led Balance Interactive’s CEO, the delightful Tracy Betts, to conceive a brown-bag lunch series on web content development. Their Content and Usability Director, Carrie Hane Dennison, also is among the authorities who’ll be helping to bring the series to life.

But, because they are so close to their services, Tracy asked me to lend a pen (or, a keyboard, rather) to provide some objective feedback and suggestions on how they might position the content development lunch series.

So, I did!

Original:

Before: Original Content Describing the Brown-bag Lecture Series

My Recommendation:

After: My Recommendation to Describe the Brown-bag Lecture Series

And, really, you should attend!