I loved presenting “Intrigue Me” at FOWD London, and am thrilled @oh_cat and the @carsonified crew let me be a part of it; they were so welcoming and helpful. I’d only met one person before I arrived and was ultra nervous about, well, everything. Fortunately, the venue was sweet, London was (is) sweet, and the other speakers were sweet. I had unforgettable experiences while there.

After @seb_ly reviewed my slides and made UK-specific notes, then I felt ready to go — until @tomsturge told me to use my 40-minute slot because “the English don’t ask questions.” Which I learned wasn’t true, fortunately.

Thanks to everyone who came down to the B track to hear me during the first session of the first day. Here are the slides (with some slight font wonkiness from the upload, apparently):

Here are a few other resources I mentioned:

• A sample content questionnaire I typically use with clients (PDF)
• A sample project brief that includes some starter messages (PDF)
• Elements of Content Strategy, Erin Kissane
• Content Strategy on the Web, Kristina Halvorson
• Letting Go of the Words, Ginny Redish (I said the wrong title/right author)

And thanks in large part to the great feedback I got about the talk, this is then how I felt at the after party (as captured by @marcthiele).