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	<title>steph hay &#187; More Blog Posts</title>
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	<link>http://www.stephaniehay.com</link>
	<description>content, UX, startups, ass-kicking</description>
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		<title>Lean Content, Part II: How SharePress Did It</title>
		<link>http://www.stephaniehay.com/blog/lean-content-part-ii-how-sharepress-did-it/</link>
		<comments>http://www.stephaniehay.com/blog/lean-content-part-ii-how-sharepress-did-it/#comments</comments>
		<pubDate>Thu, 10 May 2012 07:00:53 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1727</guid>
		<description><![CDATA[After my post on testing content BEFORE spending loads of time (or money) writing, I received email and responses from folks requesting examples. Ask, and ye shall receive! Aaron Collegeman is the developer behind the WordPress plugin SharePress. He decided to queue up some content tests to run on Facebook and find out which messages [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Getting to 500 Startups through yours truly &#8211; oh hai!</title>
		<link>http://www.stephaniehay.com/blog/getting-to-500-startups-through-yours-truly-oh-hai/</link>
		<comments>http://www.stephaniehay.com/blog/getting-to-500-startups-through-yours-truly-oh-hai/#comments</comments>
		<pubDate>Tue, 01 May 2012 06:00:08 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1682</guid>
		<description><![CDATA[You want into 500 Startups and I totally get it. (I have the incredible experience of being both a founder and a mentor in content and UX.) OK! First, read this post by Paul Singh. And assuming you still want in, then&#8230; I&#8217;ll happily get on a call IF you: Send me a thoughtful, personalized [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
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		<title>Are *you* the person in your &#8220;people strategy?&#8221;</title>
		<link>http://www.stephaniehay.com/blog/are-you-the-person-in-your-people-strategy/</link>
		<comments>http://www.stephaniehay.com/blog/are-you-the-person-in-your-people-strategy/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 14:11:53 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1668</guid>
		<description><![CDATA[While reading today&#8217;s post by Seth Godin, I thought about all of the people who&#8217;ve hired me to help them &#8220;establish a voice&#8221; for their company. Whether they&#8217;ve got a startup or are a big-ass organization, &#8220;finding my voice&#8221; has, in some cases, been a higher priority than &#8220;convey to my users what they need [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Copywriting: Conversions or Thought Leadership?</title>
		<link>http://www.stephaniehay.com/blog/copywriting-conversions-or-thought-leadership/</link>
		<comments>http://www.stephaniehay.com/blog/copywriting-conversions-or-thought-leadership/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 19:03:44 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1634</guid>
		<description><![CDATA[A thread in my inbox: &#8220;We have a lot of ideas on topics to write about that are relevant to our industry. But how should we go about producing content? Hire a copywriter?&#8221; Two primary follow-up questions I&#8217;d ask: Do you want to find the messages that convert users to buyers? Do you want to [...]]]></description>
		<wfw:commentRss>http://www.stephaniehay.com/blog/copywriting-conversions-or-thought-leadership/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>Content Signals: Finding Clickable Goodness</title>
		<link>http://www.stephaniehay.com/blog/content-signals-finding-clickable-goodness/</link>
		<comments>http://www.stephaniehay.com/blog/content-signals-finding-clickable-goodness/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 18:53:49 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1650</guid>
		<description><![CDATA[For startups interested in publishing content in a blog or newsletter, &#8220;What should I write about that doesn&#8217;t seem constantly sales-y&#8221; can be a tough question to answer. I always suggest starting with what users want to read. Whether on Hacker News or LifeHacker or HackyHackensacks &#8212; which doesn&#8217;t actually exist but I just felt [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Product Manager: wranglin&#8217; in a rodeo</title>
		<link>http://www.stephaniehay.com/blog/the-product-manager-wranglin-in-a-rodeo/</link>
		<comments>http://www.stephaniehay.com/blog/the-product-manager-wranglin-in-a-rodeo/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 13:00:04 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1563</guid>
		<description><![CDATA[The smartest man I know recently asked me: &#8221;What do you think is the optimal ratio of product managers to developers?&#8221; I said 1 product manager to 4 developers, plus or minus 1 developer. Why: Protecting my 3 developers from the constant flood of awesome ideas is all-consuming. Protecting myself from distracting my 3 developers with [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Lean Content</title>
		<link>http://www.stephaniehay.com/blog/lean-content/</link>
		<comments>http://www.stephaniehay.com/blog/lean-content/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 13:54:17 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1427</guid>
		<description><![CDATA[Lately, I&#8217;ve been looking at content through the lean lens. For copywriting, this means testing for messages that make users click before writing a ton of content. If we know that a single user clicked because of something she read, then we know she was intrigued. If a bunch of users like her do the same, [...]]]></description>
		<wfw:commentRss>http://www.stephaniehay.com/blog/lean-content/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Writing Usable Content with the fine folks at UIE</title>
		<link>http://www.stephaniehay.com/blog/writing-usable-content-with-the-fine-folks-at-uie/</link>
		<comments>http://www.stephaniehay.com/blog/writing-usable-content-with-the-fine-folks-at-uie/#comments</comments>
		<pubDate>Fri, 16 Mar 2012 17:51:48 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1414</guid>
		<description><![CDATA[Yesterday I gave my first-ever virtual seminar thanks to Adam Churchill, Jared Spool, Sean Carmichael, Brian Christensen, and others on the radass team at UIE. It&#8217;s an odd feeling to know you&#8217;re talking to an audience of hundreds but you&#8217;re sitting in your house, wearing expandable pants that you bought from Target two years ago, [...]]]></description>
		<wfw:commentRss>http://www.stephaniehay.com/blog/writing-usable-content-with-the-fine-folks-at-uie/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Fucking Amazing Video, &#8220;Murmuration,&#8221; makes me weep</title>
		<link>http://www.stephaniehay.com/blog/this-fucking-amazing-video-murmuration-is-incredible/</link>
		<comments>http://www.stephaniehay.com/blog/this-fucking-amazing-video-murmuration-is-incredible/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 17:53:32 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Musings]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1421</guid>
		<description><![CDATA[Murmuration from Islands &#38; Rivers on Vimeo. Hearing someone&#8217;s breath be taken away is fairly incredible, no?]]></description>
		<wfw:commentRss>http://www.stephaniehay.com/blog/this-fucking-amazing-video-murmuration-is-incredible/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Cares About Content at Beyond Tellerrand?</title>
		<link>http://www.stephaniehay.com/blog/who-cares-about-content-at-beyond-tellerrand/</link>
		<comments>http://www.stephaniehay.com/blog/who-cares-about-content-at-beyond-tellerrand/#comments</comments>
		<pubDate>Fri, 20 Jan 2012 14:12:16 +0000</pubDate>
		<dc:creator>stephaniehay</dc:creator>
				<category><![CDATA[Portfolio Samples]]></category>

		<guid isPermaLink="false">http://www.stephaniehay.com/?p=1404</guid>
		<description><![CDATA[Thanks to the phenomenal Marc Thiele for taking video. Sorry to anyone who isn&#8217;t a fan of a harsh midwestern accent. Who Cares About Content? from marc thiele on Vimeo.]]></description>
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		<slash:comments>0</slash:comments>
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