Thanks again to everyone for coming out last night and asking such FABULOUS (see?) questions — I had a blast and have been overwhelmed with positive feedback at SpeakerRate and on Twitter, too. YOU ROCK!!

Feel free to drop me a line if you have any further questions or general comments.

You can also download the PDF of this presentation with my per-slide notes (compressed to decrease file size).

Thanks to @whitmoyer and @samanthatoy for the pictures!

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ORIGINAL POST DESCRIBING PRE-TALK EXCITEMENT

What's RefreshDC, you ask?

Even though it’s the middle(ish) of July, I’ve been hearing all year since the economy started picking up that colleagues of mine are looking to transition. After spending the past year helping a web consultancy find good employees, I now have an appreciation for just how difficult a hiring manager’s job is — and, by extension, how difficult it can be for web folks to make an impact with their written communication.

So, that’s essentially what I’ll be talking about to a crowd of 50(ish) SMART people in Georgetown: Writing compelling content. Here’s the description from Upcoming:

NO BORING CONTENT ALLOWED!

Since designers and developers have been busy creating standards-based work, it’s understandable that they haven’t necessarily kept sharp on their written word. But are we so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we’re apathetic to (correctly) adding a space between “log” and “in?”

Steph Hay says, no way José! (The question is, do you? And who is José, anyway?)

In this talk, she’ll discuss ways in which web folks can write compelling, credible content that piques interest and encourages action from readers. Refreshees will leave with tips to elevate their content game — whether they’re aiming to more successfully write dynamic résumés and cover letters, describe their work in creative portfolios, or convey value to gain one more paying subscriber.

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Come say “hi,” please! And then give me constructive criticism (please don’t make me cry) at SpeakerRate.

I’ll be posting my slides here and on slideshare if you’re like Corey Greeneltch and unable to attend (blasphemy!).