A Startup Pitch Template

Awesome pitches cut to the chase and typically include only these nine components, in this order:

  1. Your name
  2. Your company name
  3. The amount of your revenues, users, customers, or email addresses
  4. What your company does in real-person words
  5. Why doing this is important/how it came about
  6. What’s notable about who’s onboard
  7. What you need/want from the person listening to you (one thing, not nine)
  8. How that person can get ahold of you if s/he wants to help you
  9. A closing thanks

Investors, users, mentors, and press are busy. Give them the goods and get out of your own way.*

Yours to customize…

My name is John Smith, CEO of Jiminiboo, and we’ve already made $100,000 by licensing our software to 10 enterprise companies that use our platform each day to track customer sentiment.

  • More than 300 customer service and marketing execs use Jiminiboo to see daily infographics of their customers’ feedback from Twitter, Facebook, and email.
  • I built it after working at Verizon and wishing we could see customer trends faster — today, Verizon is a customer.
  • My co-founding team including Jane Smith of Apple, and our investors include 500 Startups and Fortify Ventures.

We’ve raised $100,000 to support our growth so far, and now we’re looking for angel investors with enterprise experience to help us get to $1M in revenues.

If that’s you, please contact me at johnsmith@jiminiboo.com or 123.456.7890.

Thank you!

———————–

If  you don’t yet have traction …

Go get some first! Ok, maybe this version instead:

My name is John Smith, CEO of Jiminiboo, a new application for companies that want to see daily infographics of their customers’ feedback from Twitter, Facebook, and email.

  • Customer service and marketing execs can track consumer sentiment over time.
  • I built it after working at Verizon and wishing we could see customer trends faster.
  • My co-founding team including Jane Smith of Apple.

More than 100 users have signed up already, and now we’re looking for angel investors with enterprise experience to help us get to $1M in revenues.

If that’s you, please contact me at johnsmith@jiminiboo.com or 123.456.7890.

Thank you!

———————–

* The whole “We’re like Gilt Groupe for eBay” way of describing startups *can* be helpful. But it puts the listener in the awkward position of (a) having to know those two things you’ve chosen and (b) interpreting what the hell you mean.

Same with the question-as-the-lead, like “Do you hate spending so much time in your inbox?” The risk is the listener says no — or doesn’t care enough to say yes — or is a dickhead and won’t give you the satisfaction for asking such a “gimme” question.

So, many founders result to talking AT LENGTH about the problem, their solution, the market … stuff that’s only worth saying if the listener is still actually listening.

header img source